When Knoldus came onboard, the Global cruise company was still in the early stages of its digital thinking. Guests had limited visibility to activities and amenities through a web portal and a minimalist app. Once aboard, they received a daily printed newsletter detailing the events, activities, restaurants and menus, shore excursions and ports of call for the day. Further, to participate in an event or excursion, guests had to line up and sign up with the crew on a first-come, first-served basis.
This traditional approach was limiting, particularly for generations who were more accustomed to a digital-first mindset and were looking for a more streamlined and frictionless experience. In today's world, people expect the ease of technology in everything they do. They find it saves them time and effort, especially when on vacation, where time is one of the most important commodities they have.
From the technical perspective, here are the significant challenges and roadblocks Knoldus have to overcome: