Machine Learning is the new driving force in Retail

As the retail industry largely turns digital with the emergence of innumerable eCommerce websites, the challenges that retailers face have become more complex. Data science is coming to the rescue of retail businesses by turning the gigantic amounts of data that the retail industry generates on a daily basis into valuable insights.

Do you think product placements, pricing, promotional offers or even store locations happen randomly? They most definitely don't. Retailers make use of Machine Learning to decide which strategies will turn out to be profit-making and influence the customers' decisions.

This webinar has discussed different aspects of ML in retail such as Market Basket analysis, customer segmentation, and sales prediction.