Retail businesses keep personalized marketing as a key strategy to target their customers with marketing campaigns. But before you can personalize your messaging, you need to know your customers and segment them according to their persona so that you can formulate common marketing strategies for each segment.
But customer segmentation has several challenges -
Machine learning goes a long way in solving these problems of customer segmentation as companies can utilize data points to gain a deeper understanding of customer behavior, interests, and preferences.
In this webinar, our ML expert will help you with customer segmentation techniques with Machine Learning algorithms so that you can discover valuable segments to maximize the return on your investments.
If this interests you, download now.
Software Consultant at Knoldus Inc.