ResourcesEBOOK
Data-driven innovation in Media & Entertainment
Disintermediation, fickle audiences, and new competition for attention (and wallet share) are disrupting old business models within the media and entertainment industry.
With ever-evolving consumer expectations and digital content fueling this transformation, companies that can meet the needs of a real-time, on-demand world and deliver the sort of highly personalized content that is essential to surviving the next era of media.
In this industry brief, you will learn:
- The most common ways media companies are leveraging data and AI
- The biggest challenges blocking firms from realizing the full potential of their data
- How the unification of data engineers, data scientists, and analysts can foster an environment that breeds innovation