ResourcesCustomer segmentation for business success with Knime
Modern Business Analysts are domain experts but not necessarily data analytics or even Knime experts. Life would be much easier for everybody involved if there is a visual inspection and labeling could be conducted comfortably from a web browser without having to deal with workflows or clustering techniques or similar things.
Right, life would be much easier!
Watch this webinar and find out how to build the web browser and extract customer insights, analyze & combine them using the KNIME Analytics Platform.
Agenda:
- Customer segmentation procedures
- Benefits of customer segmentation
- Importance of customer segmentation
- Customer Segmentation vs. Market Segmentation
- Customer segmentation workflow with Knime
Presenters:
Shubham Goyal
Software Consultant at Knoldus Inc.